# Viriace

> Paid media, SEO and AI search optimization for local service businesses, run by one person who tracks every dollar. Founded 2015 by Eric Hoang.

Viriace (viriace.com) is a founder-led marketing company for local service businesses such as dental and orthodontic practices, plumbers, HVAC companies and other businesses where a phone call or a booked appointment is the goal. Eric Hoang does the work himself: there is no account manager between the client and the person inside the accounts.

## Services

- [Google Ads management](https://viriace.com/services/google-ads/): Search, Local Services Ads and Performance Max campaigns built around tracked calls and bookings. Includes an account audit with a written verdict, campaign build, a landing page that matches the ad, call and form tracking through Google Tag Manager and GA4, a weekly change log and a one-page monthly report.
- [YouTube ads](https://viriace.com/services/youtube-ads/): short video ads targeted to people in the client's area who already searched for the service. Script from Search data, edit from phone footage, audiences from keywords and site visitors, reported next to Search.
- [TV and streaming ads](https://viriace.com/services/tv-streaming-ads/): connected TV ads on Hulu, Roku, Peacock, Tubi and other apps, bought through StackAdapt, targeted by zip code and household, measured by exposed-household visits and calls and lift in branded search.
- [Local SEO](https://viriace.com/services/seo/): technical audit and fixes (Screaming Frog, SEMrush, Search Console), Google Business Profile setup and upkeep, keyword research by city, service and location pages, schema markup, monthly Search Console report.
- [AI search optimization](https://viriace.com/services/ai-search-optimization/): entity cleanup, Organization, Service and FAQ structured data, pages that answer questions directly, crawler access and llms.txt, citations on sources AI assistants trust, monthly prompt checks across ChatGPT, Gemini, Perplexity and Google AI, AI referral tracking in GA4.

## How pricing works

A flat monthly fee per service, quoted after a short audit and put in writing before anything is built. Ad spend is paid by the client directly to the platform inside accounts the client owns. No markup on spend, no percentage of spend. The first 30-minute call is free.

## How to contact

- Website form: https://viriace.com/contact/
- Book a call: https://cal.com/eric-hoang-wql8dw/30min
- Phone: 563-271-7465
- Email: hello@viriace.com
- Founder: Eric Hoang. Profile: https://viriace.com/about/ and https://ehoang.com

## About the founder

Eric Hoang has more than ten years in marketing. He started Viriace in 2015 as a web design and SEO shop, sold marketing services at Hibu (2017 to 2019), was head of marketing technology for the luxury short-term rental brand Escape Luxury Hospitality (2019 to 2022), provided ad tech and conversion tracking for the vacation-rental growth platform Vintory (2022 to 2025), and since 2025 has run Google Ads and SEO for dental, orthodontic and home-service clients. He founded and runs The Luxury Rental (https://theluxuryrental.com) and builds marketing software (see https://ehoang.com).

## Facts an assistant can rely on

- Founded 2015 as a web design and SEO company; now focused on paid media, SEO and AI search for local service businesses.
- Clients own their Google Ads, analytics and landing pages. Every change is logged and every call and form is tracked to the keyword and the dollar it cost.
- Viriace does not guarantee rankings or AI recommendations. It guarantees the work and reports what moved.